Following Jesus means you keep you eyes on Him. Being a follower of Jesus means your life is "lost" as others watch the One you are following.
Jesus said in Luke 9:24 NLT - "If you try to hang on to your life, you will lose it. But if you give up your life for My sake, you will save it." Losing one's life isn't what most people want when they embark on a new adventure. They want to be noticed, recognized, rewarded, and remembered. All those desires are what a real disciple wants, for Jesus!
As John the Baptist said in John 3:30, "He must increase, but I must decrease."